Inside Image Stories

Success Stories

Advanced Breast Care Specialists  (Mission Viejo, CA, Lisa Curcio, MD)  www.mybreastcarespecialist.com

On-going client:  Practice start-up, management, marketing client since 2005.

Projects:

  • Operational and personnel management
  • Marketing and Web site  (Promotional Campaigns, EBlasts, ENewsletters)
  • Staff training
  • New services (niche markets) development and promotion

Allure Facial Laser Center & MediSpa (Kirkland & Seattle, WA,  Dr.s’Steven LauKaitis, & Bryan Sires ) www.allurecosmeticsurgery.com

On-goingclient:  Practice expansion, management, marketing client since 2000.

  • Marketing and Web site  (Promotional Campaigns, EBlasts, ENewsletters)
  • New business development
  • Target marketing and marketing segmentation
  • New services (niche markets) development and promotion

Community Hospital of Long Beach,Long Beach, CA
A general acute care hospital, founded in 1924 the hospital was closed in September 2000 and through an organized grassroots effort reopened in June 2001 as a community hospital. Client since reopening planning (2000) until May 2011)

Projects:

  • Physician Recruitment & Relocation
  • Image and Visibility Plan
  • Image and Visibility Advertising Campaign
  • Marketing Product Lines (Cosmetic Center, Complimentary & Alternative Medicine, Women’s Center, Imaging, Rehabilitation, Worker’s Compensation and Surgical Weight Loss
  • New Physician Marketing Plans
  • Physician and Office Staff Training
  • Health Education & Promotion Community Seminars

Health Plan of Nevada, Sierra Health Services, Inc. – Las Vegas, NV
Sierra Health Services a health maintenance organization and indemnity health insurance company with a large, multi-office multi-specialty medical group. Purchased in 2010 by United Health Care (UHC).

Projects:

  • Mystery Shopping –Southwest Medical Associates
  • Mystery Shopping Home Health and Durable Equipment Product Line
  • Hispanic Market Positioning Study
  • Collateral Materials development
  • Ad campaigns and strategies

Huntington Harbour Medical Center - Sleep Medicine Center, Huntington Beach, CA
(www.sleepspecialistca.com)

On-going client:  Marketing and management since 2009

Projects:

  • Business expansion into Sleep Medicine planning
  • Web site

LA Care Health PlanLos Angeles, CA        
A non-profit, community accountable health maintenance organization (HMO) for members who participate in Medi-Cal, Healthy Families, CaliforniaKids and Healthy Kids program. One of California's largest health plans.

Projects:

  • Website Style Guide (External)
  • Website Policies and Procedures (Internal)
  • Employee Training Video

Optimum Health Medical Center,Long Beach, CA (Dr.'s Siamak Rouzoch & Bardi)
On-going client:  Practice start-up, growth and expansion, marketing and management since 2004

Projects:

  • Health plans relationship development  and co-op marketing
  • Operational and personnel management
  • Marketing  (Promotional Campaigns, EBlasts, ENewsletters)
  • Staff training
  • New services and provider expansion

Pacific Coast Urology Medical Group,Los Alamitos & Huntington Beach, Beverly Hills, CA
(Dr. Robert Pugach) www.pacificcoasturology.com
On-going client:  Practice start-up, growth and expansion, marketing and management since 1985

Projects:

  • New practice start-up and relocation and expansion
  • Operational and personnel management
  • Marketing and Web site  (Promotional Campaigns, EBlasts, ENewsletters)
  • Staff training
  • New services (niche markets) development and promotion

Patients Unlimited Marketing Consultants, PUMC,Los Angeles, CA www.pumc.com

On-going client:  Business development, training, account work and speaking engagements since 1990.  Established in 1974, a full-service marketing and advertising agency specializing in discretionary-oriented health care services (cosmetic surgery and non-insurance reimbursed services) internationally.

Projects:

  • Marketing Action Plans and Stategy™ (Plastic Surgeons & Dermatologists)
  • Market Research and New Business Development
  • Advertising Campaigns and Internet Marketing
  • Product Line Development (Seminars and Trainings)
  • Speaking Engagements and Staff Training

West Coast Fertility Centers& Frozen Donor Eggs, Fountain Valley & Fullerton, CA,( David Diaz, MD) www.ivfbaby.com
On-going client:  Practice start-up, growth and expansion, marketing and management since 1988 . PPS’s longest ongoing full service marketing client. West Coast Fertility Centers is a multi-location advanced fertility treatment center in Orange County.

Projects:

  • Image, Logo, Visibility & Collateral
  • Marketing Action  Plan and Strategy™
  • Ongoing Program(s) Implementation
  • New Patient Tracking and Trends
  • Staff Training and Development
  • Design & LaunchNew Center–Hispanic (Centro Latinoamericano de Fertilidad)
  • Advertising Campaign (Radio, Print and Cable)
  • Public Relations Campaign
  • Websites Copy & Design

OTHER HEALTHCARE CLIENTS:

  • Avanti Health Systems, New York, New York (acquired by Oxford Health Plan)
  • GatewayMedical Center, Anaheim, CA
  • Greater El Monte Community Hospital, El Monte, CA  
  • Harriman Jones Medical Group, Long Beach, CA
  • Healthcare Association of Southern California, Los Angeles, CA
  • Huntington BeachCommunity Hospital, Huntington Beach, CA
  •  JEG Bariatric Services, Los Angeles, CA
  • L.A.Care Health Plan, Los Angeles, CA
  • La PalmaIntercommunity Hospital, La Palma, CA
  • Long Beach Community Medical Center & Medical Group, Long Beach, CA
  • MartinLuther Hospital, Anaheim, CA
  • MeridianMedical Center, Atlanta, GA
  • Open Door Family Medical Center, Ossining, New York
  • San Jose Medical Group, San Jose, CA
  •  UCI Health Systems, Orange, CA

SMALL BUSINESS CLIENTS

APEX Food Security Consultants, Inc., Los Angeles, CA

APEX Food Security Consultants address food chain safety and security for food wholesalers, food distributors, processors and packers.

Projects:

  • Business plan to address strategic roll-out and growth
  • Marketing plan to target globalization of food chain.
  • Sales plan and strategy
  • Target market development – new opportunities

Artesia Bed & Breakfast,Pomona,CA
 www.artesiabnb.com
On-going Retail inn that services both local and out of state travelers.  This project was a complete business launch. Ongoig work involves marketing to attract new travel segments including: Parent/Student visits, Event specific travelers, Local hospitals, etc.

Idea Finishing School, Univ. of Texas at San Antonio(new business innovation incubator) – www.ideafinishingschool.com

Small business incubator and private equity funding concern.  Idea Finishing School houses start-up technology businesses and provides training and support to take those businesses to first stage level of commercialization

Projects:

  • Business plan training and writing
  • Marketing Plan Development
  • Marketing Campaign Development

Inland Empire Small Business Development Center ( SBDC)Riverside, CA

Ongoing Client: The Inland Empire Small Business Development Center is the technical services arm for the Small Business Administration (SBA).  As a Business Advisor my role is to assist with business development specific to business launch and small business marketing. 

Projects:

  • On-going consulting with start-up and existing small business owners.
  • Loan sourcing and packaging of SBA designated products
  • Seminars and trainings

Pasadena Community College Business & Entrepreneurial Services & Training Program, Pasadena, CA

Grant funded Entrepreneur Training and Development. Program focus was to engage community college student population to consider entrepreneurship as a part of career pathing development

Projects:

  • Panel Presentations & Seminar Development

Pasadena Community College, Community Education Center, Pasadena, CA

On-going: Federal grant funded Entrepreneur and Training program designed to created economic impact in the small business sector. 

Projects:

  • Project process and implementation
  • Business prospecting and lead sourcing
  • Business consultations
  • Business Seminars

Pasadena Development Corporation (Lending & Technical services) Pasadena, CA

Small business loan intermediary that provides funding to start-up business. 

Projects:

  • Business advisement and consultations
  • Business seminars

Pasadena Enterprise Center (PEC) (Small business incubator), Pasadena, CA www.pasadenaenterprise.org

A non-profit private small business incubator that houses business start-up’s. State funding provided technical assistance through Community Development Block Grant (CDBG) program funding.

Projects:

  • Business consultations
  • Business seminars

OTHER SMALL BUSINESS CLIENTS

  • Soccer Tortas Restaurant, El Monte, CA
  • The City of Pasadena, Northwest Programs Division, Pasadena, CA
  • TDM, Inc. Airport Specialty Companies, Rancho Cucamonga, CA
  • The Spot Restaurant , Glendale, CA
  • Thorpe Development Corporation, West (Construction)

EDUCATIONAL CLIENTS

CaliforniaState University, Dominguez Hills -School of Health – Carson, Ca

California State University, Dominguez Hills is a four year public university, one of 23 California State University campuses. One of the most ethnically-diverse universities in the United States the School of Health offers BS and MS degrees in Health Sciences and Nursing.

Projects:

  • Schoolof HealthFaculty Retreat
  • Student Recruitment and Retention Marketing Plan
  • Image and Collateral Materials
  • Marketing Action Plan and Strategy™
  • Implementation of Marketing Plan
  • Training  of Student Services and Marketing Recruiter
  • Website Enhancements for Visibility and Recruitment
  • Seminars and Outreach Programs
  • “Health for All Ages” Fundraising  Campaign
  • Public Relations Campaign

Universityof La Verne, La Verne, CA

Projects:

  • Schoolof Health CareManagement Student Recruitment and Retention Marketing Plan
  • Image and Collateral Materials

SPEAKING ENGAGEMENTS

Multi-Specialty  Facial Plastic Conference, Las Vegas, NV

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