Your Road Map to Success…Marketing is Everything

In every successful business and especially in a fluctuating economy, a stable and consistently profitable business has a marketing plan and a well-trained marketing personnel. But many healthcare organizations and business do not have an understanding of  marketing and the many components that are part of the marketing mix.  There are many definitions of marketing and some of the more accepted definitions by the American Marketing Association, business school and a well know professor is as follows:

American Marketing Association

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” 

Wharton School, University of Pennsylvania 

“Marketing is the process of anticipating, managing, and satisfying the demand for products, services, and ideas.”

Peter Drucker

“Marketing is not only much broader than selling; it is not a specialized activity at all.  It encompasses the entire business.  It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view.  Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” 

Or simply stated by Regis McKenna... “Marketing is everything.”

Proactive Patient Services understands the meaning of “marketing is everything.”  This framework embraces a corporate (practice) culture where marketing is much more than the 3 P’s – product, price, promotion but also includes all your practice/business interactions with prospective patients/customers, patients and customers.

MARKETING WORKSHOPS
YOUR ROADMAP TO SUCCESS

Practice Marketing Essentials: Physicians, Office Managers & Staff
Workshop Objectives:

• Learn the essentials ingredients of a Marketing Action Plan and Strategy™.
• How to avoid marketing mistakes.
• Discuss marketing as a team effort and learn how to motivate.
• Examine successful promotional programs and learn WHY they work.
• Putting it all together: Marketing Plan Management.

Building a Patient Responsive Practice – Your Staff as Marketers
Workshop Objectives:

• Examine your responsiveness quotient.
• How to create a “patient-friendly” environment
• Staff development: A Winning “service attitude”

Patient Care Coordinator/Marketing Personnel
Workshop Objectives:

• Present the key attributes of an effective Patient Care Coordinator.
• Review the necessary steps in organizing and implementing an effective marketing program.
• Discuss marketing as a team effort and learn how to motivate.
• Learn how to Increase patient growth by generating external referrals from select target groups.
• Discuss the importance of retain existing patients and learn how to “deputize” them to become active referrers.
• Learn how to follow-up and close.
• Learn how to track and monitor results.