Proactive Patient Services - Healthcare Marketing...Solutions...Resources...Results

Proactive Patient Services is a healthcare consulting firm that provides marketing,
operational and contracting services to physicians, medical groups and hospitals.

Consulting Project Overviews

Proactive Patient Services (PPS) offers customized, cost-effective marketing programs. Staff development programs are key to the success of your marketing programs. We offer training programs for office managers, patient care coordinators, patient liasions and other staff members., management and leadership programs, and health promotion and wellness classes. Select from a wide variety of programs.

Community Hospital of Long Beach
Long Beach, CA Ongoing client
A general acute care hospital, founded in 1924 the hospital was closed in September 2000 and through an organized grassroots effort reopened in June 2001 as a thriving community hospital. Ms. Manard worked with the team to recruit physicians and implement programs to assist the hospital in their growth objectives.

Projects:
   •   Physician Recruitment
   •   Gastric Bypass/Lap Plan Marketing Support (The N.E.W. Program www.thenewprogramchlb.com)
   •   UniHealth Wellness Program & Intergenerational Resource Center
   •   Image and Visibility Advertising Campaign
   •   Intergenerational Resource Center (IRC)
   •   New Product Lines Development and Marketing
   •   Physician Marketing Plans
   •   Physician Office Marketing and Office Staff Training
   •   Health Education & Promotion Community Seminars
   •   Strategy Alliance Systems™ (Employer Contacts & Open Enrollment Program)

Health Plan of Nevada, Sierra Health Services, Inc.
Las Vegas, NV
Sierra Health Services a health maintenance organization and indemnity health insurance company with a large, multi-office multi-specialty medical group.

Projects:
   •   Naming of health plan suites and various market research projects
   •   Fee-For-Service Medicare Advantage Plan Rollout (various states)
   •   Mystery Shopping –Southwest Medical Associates
   •   Mystery Shopping Home Health and Durable Equipment Product Line
   •   Hispanic Market Positioning Study
   •   Collateral Materials (Direct mail campagins, open enrollment packages, direct mail for senior products)

West Coast Fertility Centers
Fountain Valley, CA
PPS’s oldest full service marketing client. West Coast Fertility Centers is a multi-location advanced fertility treatment center in Orange County. Dr. David G. Diaz, Medical Director is a renowned reproductive endocrinologist. Dr. Diaz and his scientific team are responsible for numerous assisted reproductive breakthroughs including the first frozen egg baby. West Coast Fertility Centers serves patient throughout California and the world with one of the highest pregnancy rates for IVF, donor eggs, frozen donor eggs, ICSI.

Projects:
   •   Marketing Agency (19+ years)
   •   Image, Logo, Visibility & Collateral
   •   Marketing Action Plan and Strategy™ development and business plans
   •   Ongoing Program(s) Implementation
   •   New Patient Tracking and Trends
   •   Staff Training and Development
   •   Design & Launch New Center –Hispanic (Centro Latinoamericano de Fertilidad)
   •   Design & Launch of Online Frozen Egg Center
   •   Advertising Campaign (Radio, Print and Cable)
   •   Public Relations Campaign
   •   Websites Copy & Design (ongoing)

Pacific Coast Urology Medical Group (www.pacificcoasturology.com)
Los Alamitos, CA - Ongoing client
A full service urologic medical group specializing in minimally invasive procedures. Dr. Robert Pugach, voted America's Top Physician for 5 years in a row is the Medical Director. Dr. Pugach is a leader in revolutionary urologic procedures to treat prostate cancer, BPH, bladder control problems for men and women, HIFU, No Needle/No Scalpel Vasectomy, vasectomy reversals and more. Dr. Pugach also served as the CEO of Community Hospital of Long Beach for several years.

Projects:
   •   Ongoing Marketing Agency (revenue centers, patient retention, recruitment, referring physician relationships)
   •   Staff Development/trainings, annual retreats and scripts.
   •   Policy and Procedures, office management
   •   Patient referrals and tracking systms
   •   Name, Image and Market Reintroduction
   •   Business Plan for relocation of two new offces
   •   Strategic Marketing Plan
   •   Website development, maintenance, SEO
   •   Advertising and Public Relation services

Advanced Breast Care Specialists (www.advancedbreastcarespecialist.com)
Mission Viejo, CA Ongoing client
Dr. Lisa Curcio is South Orange County, CA only female surgical oncologist. Her practice and her life's work is devoted to the education, prevention and treatment of breast cancer. As a breast cancer survivor, Dr. Lisa Curcio understands that there is more to breast disease than treating the disease and her medical/surgical practice treats the woman as a whole.

Projects:
   •   Ongoing Marketing Agency (patient retention, recruitment, tracking)
   •   Corporate Image and Collaterals (Advertising and articles)
   •   Image, Visibility, and Marketing (Public Relations, Community Relations Special events)
   •   Website development and maintenance including SEO
•   Staff Development/trainings

South Coast Medical Center (www.thenewprogramscmc.com)
Laguna Beach, CA
• Website development, copy writing and cooordination

Patients Unlimited Marketing Consultants (ongoing client) (www.pumc.comO
Los Angeles, CA
Established in 1974, Patients Unlimited Marketing Consultants (PUMC) is a full-service marketing and advertising agency specializing in discretionary-oriented health care services (cosmetic surgery and non-insurance reimbursed services) internationally.

Projects:
   •   Strategic Marketing Plan (Plastic Surgeons & Dermatologists)
   •   Advertising Campaigns
   •   Product Line Development (Seminars and Trainings)
   •   Senior Faculty for JumpStart and Cosmetic Manager's Academy
   •   Answers4Marketing.com site development
   •   Mystery Shopping
   •   Senior Consultant for Practice Assessments and Marketing Plans

LA Care Health Plan
Los Angeles, CA
A non-profit, community accountable health maintenance organization (HMO) for members who participate in Medi-Cal, Healthy Families, CaliforniaKids and Healthy Kids program. One of California's largest health plans.

Projects:
   •   Website Style Guide (External)
   •   Website Policies and Procedures (Internal)
   •   Employee Training Video

JEG Bariatric Diversified Health Services
Los Angeles, CA
A Bariatric (weight loss) surgery management company, providing hospitals and physicians with a turnkey program to implement, market and manage a complete, state-of-the-art Bariatric surgical program.

Projects:
   •   Marketing/Advertising Assessment
   •   Development and Coordination of Media Campaign
   •   Coordination with Program Administrators (multiple States)
   •   Tracking of Media Expenditures and Results
   •   Collateral and Support materials
   •   Compilation and Analysis of Monthly Patient Volume Statistics

UCI Health System
Orange, CA
A large multi-specialty medical group with multiple locations providing commercial and government sponsored health programs to residents of Orange County, CA.

Projects:
• Strategic Alliance Systems™ (Open Enrollment and Employer Contact Program)
• Open Enrollment Advertising Campaign

Proactive Patient Services works with our client companies in achieving their business goals and marketing objectives by assigning senior-level teams of professionals to provide successful solutions in the areas of marketing, management and operations, advertising, public relations and healthcare staff development.

Our customized solutions is backed by superior customer service, leading to our growing family of repeat and satisfied clients. The majority of our new business comes by way of referral from clients.