Proactive Patient Services - Healthcare Marketing...Solutions...Resources...Results

Proactive Patient Services is a healthcare consulting firm that provides marketing,
operational and contracting services to physicians, medical groups and hospitals.

Marketing Plans

What a Strategic Marketing Plan Can Do For You?

Provide clear strategic direction to accomplish goals and objectives.
Establishes benchmarks for profitability and staff productivity.
Reduces confusion in your practice for your staff.

A Marketing Plan is revenue orientated! Is your plan producing revenue?

Through Proactive Patient Services MAPS process we will help you develop a “Marketing Mindset.” By gaining a full understanding and appreciation of the marketing process, structures, and programs you will position yourself for success.
Proactive Patient Services includes the following components in their comprehensive Marketing Action Plan and Strategy (MAPS). Based on our client’s needs we can provide consultation on any part of the following elements.

Strategic Marketing Plan

Executive Summary ( Major Findings and Action Steps)

Executive Summary (Office location (s), Services & Procedures, Volume, Reimbursement Mix , Consultation/Assessment)

Consultation Analysis (Geographic source of patients, Referral sources, Converting inquiries into consultations,
Converting consultations into on-going patient or treatment/services)

Equipment – systems (Tracking and appointment systems (computerized), Telephone system, Answering systems,
Toll free numbers)

Personnel (Staff composition/number, Physician extenders, Nursing , Office Manager, Supervisors, Front office, Back office,
Patient care coordinator; Job descriptions, Office flow/management, Team building, Staff training in closing consultations,
team work, marketing program implementation, office managers, communication techniques, etc)

Patient seeing protocols (Scheduling, Follow-ups, Reminder systems, Patient Satisfaction, Patient compliant resolution)

Competition (Competitor’s profile, marketing presence, strengths and weaknesses, Mystery shopping )

Marketing/Promotional Programs -External Programs, description and satisfaction (Media mix – advertising, Outreach
programs, Public Relations Associations, joint marketing, etc.)

Internal Marketing Programs description and satisfaction (Active Patients-of-record Lapsed patients-of-record, Friends/family,
Staff and hospitals)

Promotional Programs/Opportunities (Marketing/Management program recommendations, Resources and timeline)

Website and a well-trained, customer service staff is CRITICAL!

Budget , tracking and results!

Let our Strategic Marketing Plan (SMP) Ten Step Program Direct You to Increased Profitability! Call: 562.924.7072

Proactive Patient Services works with our client companies in achieving their business goals and marketing objectives by assigning senior-level teams of professionals to provide successful solutions in the areas of marketing, management and operations, advertising, public relations and healthcare staff development.

Our customized solutions is backed by superior customer service, leading to our growing family of repeat and satisfied clients. The majority of our new business comes by way of referral from clients.